Message runs 104 words; healthy ceiling for this channel is ~100. Beyond 150 words, reply rates drop ~50% [Lavender 2024] because the reader has to commit before they can evaluate the offer.
Cargo-cult Merge Fail : following the structure without understanding why each element exists.
How each offense was applied · 5 total
“Hi [Name], As we discussed, I wanted to follow up on our conversation about payment processing optimization. Per our last meeting, the next…”
“Hi [Name], As we discussed, I wanted to follow up on our conversation about payment processing optimization. Per our last meeting, the next…”
“As we discussed”
“Per our last meeting”
“continuing our partnership”