Message runs 256 words; healthy ceiling for this channel is ~100. Beyond 150 words, reply rates drop ~50% [Lavender 2024] because the reader has to commit before they can evaluate the offer.
Cargo-cult Compliment → Assumption → Demo : following the structure without understanding why each element exists.
How each offense was applied · 4 total
“Hey, Quick call Thursday? I wanted to walk you through how we helped 200+ companies cut their procurement costs in half. Our platform handl…”
“💰 SAVE 50% — EXCLUSIVE OFFER — REPLY NOW 💰”
“Quick call Thursday”
“EXCLUSIVE OFFER — REPLY NOW”