Message runs 42 words; healthy ceiling for this channel is ~40. Beyond 150 words, reply rates drop ~50% [Lavender 2024] because the reader has to commit before they can evaluate the offer.
Cargo-cult Guilt → Persistence → Ask : following the structure without understanding why each element exists.
How each offense was applied · 3 total
“Hey, I've been really impressed by what you've been doing in the space. Just wanted to flag that our current offer expires Friday — we're g…”
“impressed by what you've been doing in the space”
“offer expires Friday”