'FREE' in caps is the oldest spam trigger in the book. Email filters catch it; SMS filters are catching up. This word alone reduces deliverability.
Cargo-cult FREE Hook : following the structure without understanding why each element exists.
How each offense was applied · 4 total
“FREE trial”
“Hurry — offer ends midnight!”
“Show this text for 50% off first month”
“No commitment. Walk in today”