The single Real Estate Tech case came via SMS. It proved that the channel's constraints (160 characters, no formatting) do not prevent senders from fitting in VAGUE-ICP, REPLY-ALL-ENERGY, and PREMATURE-ASK simultaneously. Using the most personal channel a prospect has for unsolicited commercial outreach shows a disregard for norms that undermines any content.
SMS is the most personal communication channel. Using it for cold outreach is a statement about how you view the prospect's boundaries. The abbreviations ('ur', 'ud', 'ppl') signal the sender spent less time writing this than the reader will spend reading it.
Opening a cold commercial SMS with 'Hey!' as if texting a friend. The casual tone is supposed to feel natural. It feels invasive. There is no relationship here, and pretending there is makes it worse.
"Real Estate Tech proved you can commit 4 offenses in 140 characters."
All 1 Real Estate Tech case was filed via SMS.