SMS is the newest channel in the archive with only one case filed. Notably, the sender managed to fit three distinct offense types into a message under 160 characters - brevity did not produce discipline.
SMS occupies the most intimate communication channel. Using it for unsolicited commercial outreach signals a fundamental disregard for channel norms.
160 characters forces compression. Most senders compress the wrong things - cutting context while keeping the ask.
No bold, no links (without looking spammy), no signature. The message must stand on words alone. Most outreach words can't.
SMS has the strictest regulations (TCPA, GDPR). Unsolicited commercial SMS carries real legal risk that other channels don't.
Opening with 'Hey!' as if texting a friend. The informal tone is meant to bypass professional distance but reads as presumptuous from a stranger.
Using 'ur', 'ppl', 'tmrw' suggests the sender spent less time writing than the recipient will spend reading. Speed signals carelessness, not efficiency.
Email is the worst-performing channel by average score. LinkedIn has the highest offense-per-message rate. SMS has the smallest sample but the best average score.